LinkedIn is a great resource that puts job candidates and recruiters in front of each other. That is why it’s no surprise that recruiters are using LinkedIn more than ever to fill positions.
The only problem with this? Most people don’t know how to use LinkedIn effectively in order to get noticed.
Simply put, if you don’t optimize your LinkedIn profile, recruiters may have a hard time finding you—and you want to make their job as easy as possible. Below, you’ll find a guide that can help you do just that.
There’s a common theme when dealing with an online job search: keywords.
Keywords are imperative because they’re what recruiters and candidates put in search engines to find what they are looking for, i.e., you. That means it’s up to you to insert these keywords into your profile so you show up their search results.
Where can you find these keywords? They’re often sprinkled throughout job descriptions. Look at a few roles you’re interested in, and pay close attention to terms of phrases used often. Then, insert these into your own profile.
One warning about keywords, though: avoid using them too liberally. At the end of the day, you are still writing for a human being and your résumé needs to make sense.
People often think they just need to set up their LinkedIn profile and wait for droves of recruiters to start contacting them. That’s a mistake. In fact, the last thing you want is for a recruiter to think your profile is inactive.
You can combat this by staying active on LinkedIn. Make sure to share your accomplishments or industry-related news via the status update feature (just like you would on Facebook!). You also need to update your profile with your latest job information and projects. Finally, be sure to grow your network constantly.
Get In On Groups
LinkedIn groups are a goldmine. They allow you to connect with people outside your network and provide a space for you to position yourself as an expert.
By demonstrating your expertise, you’ll show recruiters that you know what you’re talking about and are willing to help others. Essentially, you get to show them why you’re the right person for the job.
After all, they don’t want just anybody—they want someone who has proven that they know what they are talking about. Partaking in groups is the perfect way to do just that.
Use A Professional Photo
Recruiters want to see the person behind the profile so they can feel assured that they are dealing with an actual human being. Make sure that photo gives off the right impression.
Hey, our generation has no problem putting photos online. Still, it’s worth mentioning that these need to be professional—especially on LinkedIn.
For more tips on how to set up your LinkedIn profile for success, check out this very extensive article from Undercover Recruiter.
Has LinkedIn helped you land a job? Tell us about it in the comments!