This Job Application Is Not The Work Of A “Simple Mind”

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Who said the only way to learn about money was to read articles on top of articles? Financial education is all around us—provided you look closely enough. Increase your awareness with the SALT™ Blog video of the week, picked fresh from YouTube.

Nineteen-year-old University of Michigan student Matthew Cloutier made a ruckus on the Internet this week. I won’t describe the ruckus (his video is self-explanatory, after all), but I will highlight a lesson from it—hopefully, one you won’t soon forget.


Cloutier created this clip to apply for a video intern position with BuzzFeed. His rationale? If you want to work at a place that promotes Internet culture, why not create a bit of your own? And while we don’t know if they did #HireMatt, we do know that he succeeded in getting BuzzFeed to salute him.

He also likely answered their hiring manager’s most pressing question (as well as Principal Vernon’s): “Who do you think you are?”

We’re All Pretty Bizarre

Cloutier accepted the fact that he had to sacrifice some time (perhaps a whole Saturday?) and potential online humiliation (so much coffee, indeed) to land a job. But you’re crazy if you think this wasn’t a smart way to tell a potential employer exactly who he is—and why he’d be perfect for them.

Hiring managers judge job applicants based on their cover letter or résumé. In the simplest terms, employers see you by your typos or your three-page work history (even though you just graduated). Don’t fall into those convenient definitions. Instead, figure out how to connect with a company.

How Do I Do That?

Well, if you want to be a blogger, write a customized blog with your application. Web designing your goal? Mock up a microsite for each company you apply to. And if your potential employer celebrates everything pop culture? Well, then you create a Breakfast Club-themed homage for them (but probably keep it under 4 minutes; have to know those bounce rates if you’re working online!).

This won’t work for every company, every job, or every person who sees it. But the point is, with every application, you always want to feel like you went for it.

Does that answer your question?


The SALT Video Of The Week

Have you ever done something like this to land a job? Let us know how it went!

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